Pure Destinations, the luxury holiday experts, have signed a three-year sponsorship partnership with Edgbaston Priory Club to support the Club’s Lifestyle facilities and offer exclusive benefits for Members.

Edgbaston Priory Club is a prestigious Racquets and Leisure Club offering tennis, squash and lifestyle facilities. Lifestyle Members enjoy access to a gym, fitness studio and heated indoor and outdoor pools, open all year round.

The partnership with Pure Destinations will provide new uniforms for the fitness team, an inspiring mural for the fitness studio and special offers on Pure Destination’s luxury holidays for Members.

Looking forward to working with Pure Destinations, Richard Westwood, Fitness Manager at Edgbaston Priory Club said:

“Our expert fitness instructors are dedicated to working with our members to help them achieve their lifestyle goals. The partnership with Pure Destinations will enable us to offer inspiring experiences for our Members which will motivate them to achieve a fit, healthy and toned body.”

Winner of Best Small Luxury Holiday Company in the British Travel Awards 2017, Pure Destinations specialise in offering bespoke luxury holidays to suit all needs including holidays with the world’s best tennis courses and the top ten family destinations.

Lakh Hayer, Director of Pure Destinations said:

“We are excited to announce the partnership of Pure Destinations with Edgbaston Priory Club. It’s a fantastic to see two local businesses that share the same core fantastic quality service for each and every one of their clients. We already have several mutual clients so we are looking forward to this partnership.”